What makes a prospect, part 1 - Interested not interesting...
Jay Blake   |   January 22

So if what I do is provide prospects, I think it is paramount that we get clear on what a prospect is.  This is both an inspiring and somewhat daunting thing to be focusing on.  I have to say, though, that this process that I work through with clients over the first three months while we are getting up and running can offer some of the most significant breakthroughs for them not just in how they are working with me but in other ways throughout their business.

The first point in defining a prospect is,  is that it is about interested people, not people who think what you do is just “interesting”.   There is such beauty in simplicity and here is a wonderful example of this.  

When you look at everyone in the world, it is likely that over 90% of people will have no interest in what it is that you do.  I know, harsh and for those of a sensitive disposition, I would apologise, but i am guessing they stopped reading before I got the chance to apologise.

So my task is primarily about locating that seam of people who are interested in what it is that you offer to your clients.  They are genuinely interested in having access to the service that you are offering.  This brings me nicely to the question that I am most often asked by clients.

Do you need to know everything about my business?  The simple answer to that is no, If you have a look at my blog you will see my next blog covers this question in much more detail.  Then of course there are the other 2 aspects of the way I work with my clients to keep you digging through my blog - I trust you will find it interesting and informative.  If there is anything you want to know more about from me - do let me know and I will ensure that I write something about that too.